It's that time of year again to don your pink-colored clothing and armor and head to Lion's Arch in the games of Guild Wars and Guild Wars 2! If you haven't heard by now...where have you been?! Pink Day in LA is returning once again on October 21st at 12-6pm CST (-6 UTC). It is an online charity event hosted by Gamers Giving Back (with the help of countless volunteers) in support of cancer awareness and to raise funds for cancer research.
If this is your first Pink Day, then sit back and let us explain what it is all about. Pink Day is a day Gamers Giving Back sets aside to help raise funds for the Canadian Cancer Society in the name of fighting cancer -- all donations from Pink Day in LA benefit an international research fund! And, of course, if you do donate to the cause, you have a chance to win some pretty neat swag and prizes.
To see how the Canadian Cancer Society handles donations and finances, they make their fiscal reports publicly available here: http://www.cancer.ca/en/about-us/financial-statements/?region=sk and their annual report here: http://www.cancer.ca/~/media/cancer.ca/CW/about%20us/annual%20reports/2014-2015-annual-report-EN.pdf?la=en
The event will take place within Guild Wars and Guild Wars 2 and for anyone who can't be in-game on the day, you can still tune into the GW-EN radio stream to take part and win prizes